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Archive for July, 2009

The Work At Home Business Has One Asset Above All Others The Brand

The brand makes it possible to stand out from the crowd from the huge amount of work at home business offerings and to offer something different in a special way. You see it has been counted that a consumer sees about 5.000 different messages each day and many of them online. What a challenge!

Another valuable aspect of the brand is that it makes it easy for the consumer to choose a product or a work at home business from a big amount of choices. A brand means a secure familiar choice so the consumer knows that no big surprises are coming.

This means that maybe the most valuable benefit of the brand is that it is credible the consumer knows what he gets. As a mater of facts the brand which is not equal to product is made of two elements: the promise to the consumer and the response which the consumer gives after he has used the product. Both are essential but the second is the key to business success.

I argue that the most valuable thing in your work at home business is your own reputation i.e. how others see you. I mean words which other people use about you when you are not present how they describe you and your business.

So your reputation is how others see you. That is the truth despite of the quality of the reputation. The good thing is that you can influence on it because so have you done already so far. This influence will have a big influence on your work at home business because actually we are not selling affiliate programs we are selling our credibilities.

In the reputation building or brand building everything counts. Every customer contact every forum post every article and so on will build the brand either upwards or downwards.

Lets take one example: imagine that you could start your work at home business again from scratch. You can now imagine that you could be able to order the words others can use when they speak about you when your customers describe you to the prospective customers.
What would the words be: helpful friendly quick professional successful active and sharing. Now you can pick the 3 of the list which you have written and use them for your work at home business from this moment forward. Of course you do everything in your own way.

You see we have many targets but the most important one is the reputation the image our consumer has about us. This leads to the most important question you can make. If you ask from your customer. “How likely would you recommend me and my work at home business to your friend use scale from 1 to 10?”

You see here are your real targets and here is your real market. It is located in the thoughts of the consumers where the brand awareness and the reputation has a great value. You have to serve your customers so well that the brand image is the best posible one.
One thing is important: all things you do even the smallest ones will affect on the reputation.

It is not true that only the big issues like SEO has an influence. That is not so because the consumer do not even see it. Everything counts what your customer sees hears smells tastes and feels when he or she interacts with you. From the first voice on the telephone to the final contact with the satisfied customer you are building your work at home business brand in some way.

You can write right now the desired brand image which you want to own in the consumers thoughts and make sure that evrything you do will direct your work at home business towards that target.

About the writer:  Juhani Tontti B.Sc. Marketing. Start Your Brand Building And Visit My Home Page To Pick A Useful Material Which You Can Use For Your Own Work At Home Business.

Writing Effective Sales Letters For Your Business

Writing can be a major task for beginners especially when it is business related. Writing sales letters is a skill that comes with much practice. If you are a website owner learning copyrighting is a good technical skill to master. Let’s look at some of the good techniques that go into writing letters and some of the letters that one needs to master when marketing online.

Introduction letters are key as they are the first impression prospects get about you and the product you are introducing them to. Often auto responders are set up with these and they should be short concise and to the point. Save lengthy explanations for later letters and target the first letter toward creating rapport with your prospect. Thank them for expressing interest in your product or service and offer help if the first letter is in response to an inquiry or a response to a lead capture sales letter type advertisement.

Follow up letters particularly those written for an auto responder should concentrate on benefits your product has for the prospect. For maximum effect I usually pick one benefit and expound on it to my reader. Effective sales letters grab the readers attention quickly denote the benefit and make a call to action usually a purchase or response to an offer in the letter.

Another type of effective sales letter is one with a list of benefits contained in the letter. These are usually the type used in advertisements although they can and are used in follow up mailings. These list the benefits of the product in sequence for the reader. When devising these list out all of the selling points for your reader. A lead paragraph clearly stating the problem your product will solve should precede your list of benefits.

This leads up to the most vital part of writing sales letters: the call to action. If this in an advertisement the call should involve some type of action you want the reader to take like clicking a link filling out a form for more information or making a purchase.

In an effective sales letter this should direct the reader to a web page prompt them to make a purchase or to contact someone. Make the call specific. CLICK HERE! or FILL OUT THE FORM BELOW are examples of direction you should give to the reader in your call to action.

Lead capture sales letters are where you follow up a prospect or lead you have already presold in an advertisement. One of the things I like to do in follow up is to offer the prospect some “freebie” to gain their trust. This can be a free ebook an offer to give away a token item to put their name in a drawing for an item you plan to give away or anything your prospects perceive to be of value. When making such an offer in your letter try to tie it to some type of call to action to motivate the prospect to respond.

While writing sales letters for your business can be challenging it is a vital part of staying ahead of your competition. Practice it regularly to hone your skills and pledge to get good at writing ad copy so you can plan better advertisements. Send out letters on a regular basis to prospects and clients to help build better relationships and attract sales. Your business will be better for it and you will reap the rewards.

About the writer:  My site is designed primarily as a resource center for small business web site owners and internet marketers. You can get tips to help you run your business or browse my niche directory to find links to sites that are beneficial to you. I am 46 years old and enjoy writing these articles to help others learn from mistakes I made when I first got started.

5 Easy Ways To Ramp Up Your E-book Sales

These days it’s getting harder than ever before to be able to get people to notice you and just because “you build it” doesn’t mean they’re going to come.

So what’s an author to do?

Actually thanks to all the tools that are available to you including Web 2.0 marketing your book and ramping up your sales is not as hard as you might think.

In fact here are a few ideas to get your juices flowing. Add them to your sales plan and use them as a jumping off place to help you make even more sales.

Create a longterm plan before you write even one word of your first book. The truth of the matter is that you’re probably never going to get rich from writing one Ebook. So before you start writing your first book start thinking about your second book. And the first product that will tie into your first book. And the second. And then the third.

Don’t put all your eggs in one basket. Come up with as many different income streams as you can and plan to build them into your plan. For example can you create a workbook from your Ebook? What about recording some audio files that go into further details or give more information. What about doing a joint venture with other experts in your industry?

Sell more books at one time. If your book covers any one of a number of popular subjects selfhelp or development home improvement business religion there are probably corporations organizations or niche markets that are always on the lookout for inexpensive gifts or bonuses for their employees clients or associates. Your book could be just the ticket. Although you might have to go down in price what do you think sounds better? Selling one or two books at a time or selling box loads of them?

Once you’ve built up your credibility as a published author it’s time to take things to the next level. Have you ever dreamed of attending seminars or workshops as a presenter? What about having a speaking career and being flown all over the world speaking to people in your niche market? If you don’t like traveling or crowds consider putting together teleseminars or holding intimate bootcamps.

Create joint ventures. This is the fastest and easiest way to leverage your expertise and start raking in the cash. Find people who are in similar but not competing industries as yours. Explore ways for you to provide value to both of your customers while you’re crossselling or upselling. For example if you own a restaurant what about creating a special Valentine’s Day promotion with the local florist. Offer free drinks or desserts to any of the florist’s customers who bring in a special card that you’ve provided to them when they come to your restaurant. And your joint venture partner the florist gives you roses or carnations that can be given out to any women when their companion gives you the special dessert card. See how simple that is? Real value that makes your customers happy and builds loyalty and trust and positions both of you as the first people your customers think of when they need flowers or want a romantic restaurant or a place to eat during a special occasion.

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About the writer:  Mike Michaelsen is coowner of MITECH Trading an online store selling logo imprinted business gifts such as promotional knives.