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Archive for July, 2009

How To Not Get Your Direct Mail Promotions Thrashed

Marketing by means of direct mail promotions have become one of the most preferred trends in promotion and advertising. Over the year it has proven its value especially for smalltime businesses that are promoting their product and services.

But then the most frustrating problem that is encountered using this strategy is junk mail. Oftentimes your direct mail promotions are considered junk by its receivers. This is because inboxes are full of them. Every day those kinds of mails are taking over most of the space in the mailboxes. And people are not too happy receiving them.

In addition they are also aware of spam. Email services nowadays have built in capabilities that warn people about the kind of mail that they are receiving. Most of them delete these spam mails even before people can read them.

There is a big possibility that your mail is considered as one. This means that you are being shut down before you can introduce yourself.

In spite of all these things companies and businesses are still direct mails to potential customers. Why? Because this has proven to be an effective marketing strategy.

It is true that people junk mails before opening them. It is also true that most of them read first or scan through them before they click on the delete button. That is the time when they will decide if you mail is worth keeping and reading.

Once they see that you have in you something that they need some will even respond and will wait for further communication from you. This is the start of a good business relationship between the two of you.

The thing to remember is that your direct mail promotion should grab your readers the very first time they see it. According to surveys the more readers read about the product or services the more they are inclined to avail of those.

This principle can be seen from media and print advertisements. People are usually presented by a product over and over. Those who do not have a need for it at the moment will not be interested immediately. But then when the time comes for that need the first thing that they will want is the product that they have seen many times in the past.

There are even cases that even though people do not need these things they are enticed into buying them because they find the endorsement attractive and appealing. And without further ado they will have that product in their possession in no time.

The same thing should be applied to direct mail promotion. You have to make sure that the persons getting them are targeted. This basically means that you have to send them to people that might be in need of your product or service.

Even if they do not have a need for it at the moment they should get interested enough to inquire more about what you offer them. This may be because they are curious and want to get more information about it.

Keep in mind that the statistics are showing the small percentage of response being generated by direct mail promotions. This is why you should make your mails more attractive and interesting at all times.

Base it from your own experience. What kind of mails attracts you? Differentiate them from those you consider junk. From there you can expand that concept and be one of those who are earning more money through direct mail promotions.

About the writer:nbsp;nbsp;Daegan Smith Is And Expert Online Marketer”Wanna Lean The Secret To Making 85147717Per Month While Quickly And Easily EXPLODINGYour Network Marketing Organization by 7141People Without EVER Buying Or Calling aSingle Stinking Lead?” Free CD Explains All:http://www.easymlmprofits.com

What Type Of Internet Sales Model Will Give You The Most Profits?

The controversy over a functional sales model has been raging for years. Well before the online information age and probably well after those who read this have retired from marketing.

There are two basic situations and some variations. Some people have been able to merge these models to some degree but you’ll find customers get confused when the merger is complete. You’ll lose more customers if you try to maintain both models with the same list.

In the first situation you have what has been referred to as a sales funnel. In this model the marketer entices people to his list by giving away some information. After a time the marketer makes a product offer at a low price point. At this time the list is segmented into those who purchase and those who didn’t. The same offer might be made again and the segmentation happens again.

The second offer made is for a slightly higher price point. The marketer will find that the list that originally purchased from him has a higher likelihood of purchasing the second product at the higher price point than the first list who have never purchased. At this time the marketer may or may not segment the list into those who have purchased the higher priced item.

This same pattern continues with the marketer offering several items always higher than the last. This method of marketing offers the client the best of the marketer and offers the marketer a list of clients who might like to purchase into a higher priced coaching program. The marketer is also able to segment out those customers who will purchase the lower or middle price point products and consistently offer their choice of price point.

The opposite of this model is much like an affiliate sales pitch. The marketer finds a customer and offers him high quality information to sign up for his list. The marketer then sells the only product he has to offer at a higher price point. He might then find affiliate products to offer but the offers are haphazard and the newest products on the market that week.

Either model will net sales. The first model will net a business empire where the marketer can offer affiliate products when they fit very well with the needs of his client base. The second model will net a continual flow of customers in and customers out who may unsubscribe after purchasing any product that feel meets their needs. In both models the marketer must continue to add customers to their list to continue to make money.

The second model may not be the most efficient but it takes less work to set up and run. The first model may take more effort up front but will net a longterm relationship with their customers. It is really the difference between having clients and customers.

A definition emerged recently by a ‘guru’ who said it this way: “I offer various products because my list is not all interested in the same thing. I want to offer everyone something that satisfies them.” Again this is the difference between having a specific targeted list of clients and customers.

The more important process is to iron out which concept works best for your particular business model and then stick with it. Switching models midstream is almost next to impossible. You’ll lose more business than you anticipate gaining by switching camps. If you are committed to trying another sales model then start another niche and test it there.

About the writer:nbsp;nbsp;Jo Han Mok is a 1 bestselling author and frequent featured speaker at Internet Marketing bootcamps and conferences. Visit his website for a simple stepbystep plan to profit online in 21 days or less!http://www.SuperFastProfit.com

IS Permission Email Marketing In Trouble… And Is RSS The Answer?

“Permission Email Marketing” the only way to market your business via Email without getting yourself into trouble and giving you the ability to stay in touch and build a ongoing relationship with your customers and/or subscribers.

The only question is… is email still a reliable vehicle to deliver your marketing messages to your potential customers and/or subscribers?

With the rising concerns of SPAM Blacklisting Email Filters and CANSPAM laws it’s getting Harder and Harder for legitimate “Permission Email Marketers” to reach there Target audiences with there Product or Service offers.

The end result is… “Time Wasted” and “Loss of Profits”.

Is your online business suffering from this?

Only you can answer that.

Email used to be the MOST effective form of direct marketing online at one time before everybody started abusing it and there guidelines.

Don’t get me wrong email still is effective the question is… how effective?

The benefit to marketing with email was that you were able to get your marketing message infront of your Target audiences within a matter of minutes with a single click of your mouse which at one time made MANY marketers “BucketsOfMoney” literally over night.

Email WAS the answer at that time but what’s the solution for the future of “Permission Email Marketing”?

Is there an answer to this rising problem with Email?

I’ll give you three letters… RSS!

Yes there is a solution for “Permission Email Marketers” and/or for any online business owner who uses email to stay in touch with there customers and/or subscribers and that is RSSRich Site Summary or Real Simple Syndication.

RSS is the NEW technology on the blockthough its been around for quite some time and is transforming the Internet and how businesses communicate with there customers and/or subscribers as we speak.

The BIGGEST benefit you’ll receive by incorporating RSS into your online business is… your customers and/or subscribers will receive 100 of your Product and/or Service offers.

I’m going to say that again “your customers and/or subscribers will receive 100 of your Product and/or Service offers”.

No other online technology offers this benefit.

Just imagine the increased response to your offers which in turn will convert into more Sales and Profits for you and your online business.

Rest assured you could sleep at night knowing that your messages are reaching 100 of your Target audience without the worry of SPAM filters mistakenly marking your email as “SPAM” and that all that time you spent putting your offer together didn’t go to waste.

Would you then consider RSS?

I think you would. But that is just my opinion.

There are many others benefits to using RSS which you can read about in a earlier article I wrote by clicking on this link http://www.internetwondersezine.com/article_15.html since there are to many to list within this article.

Things are changing online so we must change with it and adapt any new technologies we can in order to get the most out of our time and online businesses.

So with that said if your a “Permission Email Marketer” and your not happy with the results your currently getting from using “Email” then you might want to consider switching to “RSS”.

100 delivery rate is unheard of with Email but is GUARANTEED with RSSRich Site Summary or Real Simple Syndication.

About the writer:  Want to get MORE ‘Insider’ marketing Secrets on HowTo drive HUGE amounts of Laser Targeted Traffic to your website? Then you need to subscribe to Cory Threlfall’s ezine called… The Internet Wonders eZine at internet marketing