8 Ways To Improve Listings In Search Engines
September 16th, 2009 | 
Author: 8 Ways To Improve Listings In Search Engines
Make sure that you have a crawler friendly web site
The first step in improving your business performance in local search engines is to make sure that the search engines can easily crawl your site and identify your business keywords. Minimize the use of tables and avoid deeply nested tables. Make sure that your business name and address are featured prominently on the page as text and not hidden from the crawlers in an image file. Your page title should include your business name address and key words. Place an “H1″ header near the top of the page that also has your business name address and key words.
Include your business address twice on the page
In addition to placing your business address prominently on the page also include it in the footer. Abbreviate the business state in one of the addresses and spell it out in the second. Abbreviated states are sometimes misinterpreted by the crawlers. For example MD represents both a state and a doctor.
Check out your business listing on the major search engines
Check out your business listings on Google Yahoo Local and MSN Live Search. If your business is not found you should submit a listing at Google Yahoo and Superpages for Microsoft Live Search.
For each business listing make sure that your information is correct your business description is complete and that it uses the same keywords that you are using on your web site. Make sure that your description has all the information that your potential customers will need to contact you since people often will not click through to your web site from the local business listing. Include the county in addition to the city on your business listing. Finally check out any photos of your business on the business directories and provide better photos where appropriate.
Get your business rated
Ask your satisfied customers to write reviews and rate your business at Google Yahoo and MSN. If possible ask them to use the same keywords that you use in the business description and on your web site as part of their review. Don’t add too many reviews over a short period of time and make sure that the reviews are unique.
Solicit local links
Find the web directories that are local to your area and ask them to link to your web site. Contact your local chambers of commerce and ask them to link to your business from their web site.
Check out your competition
Do a local search for your business keywords i.e. Porsche San Francisco CA and see who your competition is. Find out who is linking to your competitors and investigate whether you can get the same sites to link to your business. The links can be determined by going to Yahoo and typing “linkdomain:” and then your competitor’s web site .
Check inlinks for your site as well and see who is linking to you. Make sure that the information on those sites is correct and contact them if it isn’t.
Verify directory information
Check out your business listing on your local phone company site and other local phone directory sites. Make sure that your business information and description are what you want. Also make sure that your information is correct at InfoUSA Amacai and Acxiom which are major sources of local business data licensed by many directories.
Create separate web pages for different cities/regions
If your business serves multiple cities or regions consider creating separate web pages for the different locals. To avoid duplicate content issues be sure to have unique relevant content on each of the local specific pages. Be sure to include the county in addition to the city in describing your business. Also adding directional descriptors such as central western southern etc. is helpful.
About the writer: Arif Rasool Bhat has a quality experience in search engine optimization field. Besides SEO Mr. Aref also is proficient in web marketing.
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