A Formal Invitation
February 14th, 2011 | 
Author: A Formal Invitation
What sounds better to you?
On the one hand you have a postcard sent to a persons home that asks Want to save money? Come on in today and start saving money by switching over to our business. It might not be those exact words but you get the picture and Im sure youve probably received something similar to it.
Or think instead about getting a formal greeting card in the mail that says instead We humbly request your presence in order to help you find better savings and a better place to shop. Were sure well be able to provide you with service exceeding what youre currently able to get at other stores.
The second one is less forceful more humble and requests something rather than specifically telling someone to do something. Furthermore you dont see something like that as often. I get so many postcards in the mail but I rarely receive greeting cards.
If you get custom greeting cards you can add an additional touch to make the cards uniquely yours. Youll of course have your company name and logo on them but you dont need to shout your company name. Simply having them there will be all that youll likely need.
Keeping your tone formal draws a stark contrast between what people are used to getting in the mail and increases the odds of you being remembered long after youve handed them those custom greeting cards.
Now before anyone gets the wrong idea my point here isnt to say that postcards dont work or that a direct message is counter productive. This isnt true at all and postcards still remain as a wonderful and powerful marketing device.
However doing something unique will always help you stand out and since so many companies dont bother with greeting cards you automatically stand out from the crowd.
But given the importance of postcards as well your best bet is to make use of both of them. Dont use just greeting cards or just postcards but a combination of the two.
One tact is to make a list of all the people who have shopped with you before to send postcards to while making a separate list of all new customers youre targeting and send your custom greeting cards to them.
Now you get the benefit of both to target the largest audience possible and gain the biggest benefit.
My real point here is to say that doing something unique will help you to stand out but that doesnt mean you should also discard methods of advertising that you know are effective.
The best kind of marketing is the type that can find a good balance between the unique marketing tactics and the staples of the industry. Find a combination that suits your business well.
About the writer: Kaye Z. Marks is an avid writer and follower of the developments in the custom greeting cards industry and its benefits for small to mediumscale businesses.
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