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A Postcard And A Newsletter

A newsletter is a powerful medium to use to keep your presence known to maintain your clients as well as to attract new ones. However newsletters are just too costly to produce. Not only is it time consuming but newsletter printing is just expensive. In addition to its size being the same as that of a standard letter the cost of mailing it is also the same rate as that of a regular letter.

That is why there are ways to reinvent things to fit both your needs to come up with quality marketing materials and your budget limitations.

And big surprises do come even in small packages. The biggest surprise nowadays is the reinvention of newsletters. By making your newsletters fit a conventional postcard printing project not only is it a smart move but a practical alternative as well.

How do you turn an 8.5 x 11 size newsletter into a postcard? More importantly how do you fit everything you have in a newsletter into the size of a postcard?

Heres how:

First of all your front cover will hold your nameplate including a defining phrase and mission statement your lead article contact information as well as a space that will have your mailing label and postage data.

Your second side on the other hand will highlight two more stories and a sidebar.

Both sides will have a header with the date of the publication the volume and issue number and the publishers name just like a regular newsletter would have.

The size of the postcard printing newsletter means that in contrast with the regular newsletter the postcard version can only have three stories at a time. However in addition to your postcard newsletter having features or news stories that are appealing to your readers your postcard newsletter still provides one significant purpose to act as a marketing representative for your business.

But what is so interesting about this postcard printing project is that you have a print marketing material with the same effective features of a newsletter but at costs that are way cheaper. Even the scope of your postcard newsletter saves you time and money because you dont have to come up with as much content as before. You just need at least 300 to 400 words for your postcard printing articles.

More importantly your postcard newsletter provides your target audience with a way to be connected with you. At the same time your postcard newsletter provides you with the capacity to become more credible and community conscious hence more attuned with your target clients lives.

Bottom line: with a postcard newsletter as your marketing tool not only do you have something that is cost effective and easier to print you can now have them produced more frequently. Now you dont have to stress yourself every time you have to come up with a marketing material. Your postcard newsletter can be printed every month every quarter or even week if you need to. You become more memorable and at the same time recognizable to your prospects.

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Postcard Printing

About the writer:  Lynne Saarte is a writer that hails from Texas. She has been in the Internet business for some years now specializing in Internet marketing and other online business strategies.

LED Billboard Advertising

Before the digital age outdoor billboard advertising was limited to paper vinyl painted or mechanical billboards. Now outdoor billboard advertising has gone hightech through LED billboards. What are LED billboards? LED billboards place ads on a computer screen. In comparison to traditional billboards LED billboard advertising offers the following advantages: more intriguing ads easier display of multiple ads and the ability to place ads on buildings.

The most obvious advantage of LED billboard advertising is the quality of the ads that can be placed through it. With LED billboard advertising ads are more realisticlooking since they incorporate video. In fact some LED billboards actually contain fulllength commercials. With this ability business owners can get more of their message out to consumers especially if the LED billboard is located near an intersection where drivers would have to stop at red lights. Doing this gives them more time to view the whole commercial.

The next advantage of LED billboard advertising is the ability of billboard companies to display more than one advertisement at a time. With traditional billboards the only way to display a different advertisement was to take down the original one. The exception would be for mechanical billboards. If they are noncomputerized they can show up to three advertisements within a few minutes of one another. If they are computerized which is typical of mechanical billboards with a scrolling ability they can show up to 30. Yet with LED billboard advertising there is really no limit to how many advertisements can be shown. And changing them is as simple as clicking a mouse button and/or entering a couple of fields into the computer.

Lastly LED billboard advertising can be displayed in nontraditional areas such as buildings or small signs. New Yorks Time Square and Las Vegas are excellent examples of places that have tons of LED billboards placed on buildings. In fact the practice is also popular in Japan and other areas where hightech is all the rage. And it should be obvious why it is popular. When LED billboards are placed on buildings they take up much less space than they would if they were on a larger more traditional billboard. They can also be an excellent marketing tool for the businesses since they can show clients a commercial about their products or services right as they are about to enter the store. What other ways are there to build up lastminute shopping momentum?

In conclusion LED billboard advertising is a revolutionary option for businesses that can afford it. It allows for more elaborate ads and the process of interchanging is much easier. They can also be placed on buildings and other locations where a smaller billboard is more convenient. Granted LED billboard advertising has yet to replace traditional billboards especially in rural areas but they are still highly popular in very urban metropolises. And perhaps as the technology improves there may come a point even in our lifetimes where the only type of outdoor billboard advertising available is in LED form.

About the writer:  Brody Annorton has been in marketing for many years. Recently he has come to see the benefits of LED billboards and other digital billboards for outdoor Advertising outdoors. Working with New York outdoor advertising Brody has given many different companies the push they needed to enter into the digital age.

How To Make The Most Of Your Flyer Distribution Campaign

The key to any successful marketing campaign is to plan and therefore execute it well. There are key issues that must be thought about before any distribution begins.

Firstly you need to think about your market and what you are trying to achieve from your campaign. Is it simply a brand awareness exercise or is it to have a direct impact upon sales?

Once this has been established you can think about the content of your material here you can exercise your creative talent. Corporate image is important it is worth thinking about one logo that is present on all advertising material as this helps build recognition rates and brand awareness.

Obviously money off vouchers will provide a more quantifiable uptake rate in that you will be able to directly measure the response on redemption of these particular coupons.

Try to keep the message short and sweet. Getting your message across quickly in a few simple words which are easy to understand possibly by using something humorous or a funny graphic will trigger recognition and therefore help the recipient to remember and hopefully act upon your message.

Think about the type of paper that you use for your flyer we would recommend that you use no less than 130gsm paper and preferably 300gsm as this does not fold or crumple as it goes through the letterbox. Sizing is also important A5 needs no folding so is therefore more suited to flyer distribution.

You now need to source a supplier who specialises in flyer distribution you may think about finding a small local company who usually will be able to offer better rates but then they will not be so accountable if things go wrong. The market is dominated by three or four larger companies who specialise in the distribution of advertising material and it would be wise to approach one of these as not only will they have the manpower and availability but they will be able to offer much advice and guidance which will help you at this vital planning stage.

Remember that very attractive rates do not necessarily mean that you will be getting good value for money it is better to pay a little more but have the confidence in the company that is undertaking the distribution contract. It is vital that your message reaches the letterbox and not the bin.

When talking with your chosen supplier you need to discuss the areas that you wish to cover. Targeting your material rather than blanket coverage can be the most cost effective way of reaching your most receptive audience. Most companies will offer some form of profiling and this will help in sourcing the better areas according to your target audience. It is normally possible to target by income group age range and leisure preferences etc. Vital here will be determining the size of your print run and therefore the final budgetary expense. This will help you in establishing your final return on investment.

It is very important to undertake this planning process well in advance of your chosen date for distribution; it is too late to plan your Christmas campaign in late November!!

All of the above form a very simple process that will enable you to get the very best from your distribution therefore providing a profitable return on expenditure.

About the writer:  Shaun Parker knows a lot about flyer distribution. He shares his knowledge to help people make the most of leaflet delivery and door to door marketing campaigns.