Leaflet Distribution – The Best Way To Advertise Your Business
January 6th, 2010 | 
Author: Leaflet Distribution – The Best Way To Advertise Your Business In A Recession?
I got a direct call from a customer last week. Not to moan or complain about the service theyd received but to express surprise and not a small amount of delight at the success of a recent campaign we had done for them. It had far outweighed their predictions in terms of a return on investment.
Im not telling you about this purely to make us look good although I admit theres a small amount of that too! but it did get me thinking about the number of businesses out there that still dont know just what a targeted leaflet distribution could do in terms of increasing awareness and ultimately bringing in more money. Surprise is indeed a regular reaction from our new customers although the effectiveness of a distribution is no secret to the regulars who come back time and time again.
I thought therefore that I would start out our new blog by spelling out some of the reasons why leaflet distribution is such an effective means of advertising and particularly so in the hard times were all in at the moment.
A leaflet distribution helps you get your product or service in front of more people
Relatively speaking I firmly believe that a leaflet distribution is the most penetrating form of advertising out there youre actually getting your business in peoples hands and if youre including a sample people can actually try out your product. The stats back this up to industry research has shown that 66 of 15 to 34yearolds acted positively after receiving a leaflet and 84 of householders claim to at least look at the leaflets they receive.
A leaflet distribution gives you a tangible and extremely costeffective return on your investment
We work with customers of all sizes in both the public and private sector and theyre frequently surprised by how much we can give them for their money. Our distribution rates start at 15 per 1000 leaflets which is the kind of rate you wont find anywhere else in the advertising world. If you combine that with our increasingly sophisticated targeting methods we believe thats a pretty unbeatable proposition for any business.
A leaflet distribution can be more accountable than ever before
I dont want to bang on about accountability but huge strides have been made in the last few years. For certain types of work in the north west we have devised our own technology that uses GPS to track deliveries. Local advertisers can now receive a complete breakdown of what weve done for you on a doorbydoor basis an unprecedented level of accuracy for what is after all a generally largescale means of advertising. If weve missed a street or even a door youll know about it. We are hoping that such standards become the industry norm and we are looking to roll the service out into other areas because accountability for everyone from the distributors to us back in the office is what we believe makes our campaigns a notch above the rest.
A leaflet distribution is your wayin to the customer
When your leaflet is delivered two things might happen: it will either be binned and never seen again or the recipient will take some kind of action. The latter type is extremely valuable to you. Its vital that you find out who they are and the easiest way to do that is to offer something like a sample brochure or free gift in return for their details. From that first exchange the leaflet recipient can quickly become a longterm customer. A leaflet distribution can be the first act of the relationship.
A leaflet distribution can be as smallscale as you want
Still unconvinced by leaflet distribution? Thats fine. You dont have to start big. Test your campaign and your leaflet on a small area and youll soon get an idea of how it would work on a bigger scale. You can then decide whether to make adjustments and we often find that the slightest change can make a big difference to campaign success or simply roll it over a larger target area.
Invest in a properly planned leaflet distribution and it could well be the kickstart your business needs at the moment.
About the writer: Neil Carlo Arriola an experienced copywriter for numerous marketing communications campaigns since 2003 and has worked in cooperation with topnotch advertising agencies in the Philippines. Best known for creating eyecatching and compelling creative works he is currently expanding his knowledge of evolving marketing techniques and effective SEO practices.
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