Link Exchanges
September 8th, 2010 | 
Author: Link Exchanges
LINK EXCHANGES
For those who dont know a link exchange is just what it sounds like. I assume if you have a web site you have a link to it otherwise nobody is going to be able to find it. Of course if you just have a domain and no hosting yet well thats another story. But well assume that you have a functioning web page. A link exchange is where you offer to put another sites link on your web page in exchange for them putting your link on their page. In theory this sounds simple. In practice not so.
As with banner exchanges people want to know what is in it for them. So if youve got a site thats Alexa ranked around 1 million dont expect a site in the top 1000 or even top 10000 to be interested in a link exchange. Lets face it. Whats in it for them? So when you start out you want to look for sites that are in the same niche as yours that have relatively the same popularity.
Now if youre thinking this isnt going to help you youre wrong. See search engines base a certain portion of your site popularity in how many incoming links you have from other sites. So even if this sites are not that popular themselves all the incoming links you get from them will raise your sites popularity. Then over time you can do link exchanges with more popular sites. Yes this is a slow process but over time very effective.
When you go to a site you want to make sure that its a quality site. Exchanging links with a crappy site isnt going to do you any good. Also you want to manually visit the site and contact the owner through the site contact page. Dont go through these link farms or services that get you a zillion links in a day. They will bury you with the search engines. You have to do this manually and one link at a time. I suggest trying to get at least 1 link a week but you dont want to get more than 10 of the total links to your site through this method. So find other ways of getting incoming links like through article writing.
Link exchanges arent going to get you tons of traffic overnight. This is a day to day process. But if you keep at it over time you will start to notice a decent increase in traffic.
To your success
Jake Riley
http://www.Memberzilla.com
About the writer: Jake Riley is a software developer programmer and Internet Marketer. He is also part of the team at Memberzilla Software.
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